Hennessy
Canelo vs. Plant Digital Display Ads
Canelo vs. Plant Digital Display Ads
Leading up to the November 6th super middleweight bout between Canelo Alvarez and Caleb Plant I was tasked with creating the digital media posters that were displayed all throughout down town Las Vegas the night before and day of the event. These were not your typical billboard specs, although it was fascinating to see these come to life spaning the entire fascade of some buildings and other unique vegas digital specs. In total we pushed out 25 different billboard specs creating a full Las Vegas take over capturing the attention of everyone in the area the night of the fight.