Google Chrome x McLaren F1
Social campaign and activation during the 2022 Austin Grand Prix
Social campaign and activation during the 2022 Austin Grand Prix
For the 2022 Austin Grand Prix we were tasked to create onsite activations with tie backs to an overall boost in social engagement for fans on race day. We created many branded assets including signage, bus wraps, fast passes, merch etc. We dropped a Google, McLaren, & Android partnered animation for the 2022 F1 car wrap. We turned IRL google trivia interviews into twitter polls for fans not able to attend. We utilized the austin 250 ft tower structure as a way for fans to access a premium viewing experience titled the Speed Lane to the top, tieing in chrome's speedy browsing experience RTB. Overall we saw a 1,345% increase of impressions vs. Q3 average benchmarks and had a great time onsite doing it.
